Privacy policy

Effective Date: November 01, 2026

At UK Best Carpets, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect information when you visit our website, purchase our products, contact us, or use our services.

Our store offers living room rugs, bedroom rugs, hallway and runner rugs, and entrance and door mats throughout the United Kingdom.

This Privacy Policy applies to personal information processed through our website and associated customer services.

1. Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Customer account information, where applicable

Order Information

  • Products purchased
  • Rug or carpet sizes and selected variations
  • Order number and transaction details
  • Order history
  • Shipping and delivery information
  • Return, refund, or exchange details

Payment Information

Payments are processed through the payment providers available at checkout.

We may receive information such as:

  • Payment status
  • Payment method
  • Transaction reference
  • Billing details
  • Limited payment information supplied by the payment processor

Payment providers process sensitive payment information according to their own security and privacy procedures.

Technical Information

When you browse our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Website interactions
  • Cookies and similar technologies

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfil orders
  • Arrange shipping and delivery
  • Send order confirmations and tracking information
  • Process returns, refunds, and exchanges
  • Respond to customer enquiries
  • Provide customer support
  • Maintain customer accounts
  • Detect and prevent fraud or unauthorised activity
  • Improve our website and shopping experience
  • Comply with applicable legal obligations
  • Send marketing communications where permitted by law

We use personal information only for appropriate business purposes and in accordance with applicable data protection requirements.

3. Legal Basis for Processing Personal Information

Under applicable UK data protection law, we rely on the following legal bases where appropriate:

Contractual Necessity

We process information needed to complete purchases, fulfil orders, arrange deliveries, and provide requested customer services.

Legal Obligations

We may process and retain information to meet applicable tax, accounting, consumer protection, and other legal requirements.

Legitimate Interests

We may process information where necessary for legitimate business interests, including:

  • Preventing fraud
  • Maintaining website security
  • Managing customer enquiries
  • Improving business operations
  • Protecting our legal rights

Where we rely on legitimate interests, we consider the potential impact on individuals and their rights.

Consent

Where consent is required, we may request it before:

  • Sending certain marketing communications
  • Using non-essential cookies or tracking technologies
  • Processing information for other optional purposes

You may withdraw consent at any time, subject to applicable legal requirements.

4. Order Processing and Customer Information

When you place an order with UK Best Carpets, we use the information provided to process and fulfil your purchase.

This may include:

  • Confirming your order
  • Verifying payment status
  • Preparing products for dispatch
  • Arranging delivery
  • Providing shipment tracking
  • Handling order changes
  • Processing returns or refunds

We may share necessary delivery information with shipping and logistics providers.

Customers should provide accurate contact and delivery details to help ensure successful order fulfilment.

5. Payment Processing and Security

Our website uses payment services made available through our e-commerce platform and configured payment providers.

Payment information is handled by the relevant payment processor according to its applicable security and privacy practices.

We do not require customers to provide full payment card details by email or through ordinary customer support messages.

We recommend that customers never send passwords, complete payment card numbers, or card security codes to our support email.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functions and improve the shopping experience.

These technologies may be used for:

  • Maintaining shopping basket functionality
  • Supporting secure checkout
  • Remembering website preferences
  • Maintaining customer sessions
  • Measuring website performance
  • Understanding website usage
  • Supporting advertising and marketing, where enabled and permitted

Essential Cookies

Essential cookies support necessary website functions, such as shopping baskets, checkout, security, and session management.

Analytics and Performance Cookies

Where enabled, analytics technologies may help us understand website traffic and improve our services.

Marketing Cookies

Where enabled, marketing technologies may be used to measure advertising activity or provide relevant promotional content.

We will request consent for non-essential cookies where required by applicable UK law.

You can manage available cookie preferences through our website's privacy controls, where provided, and through your browser settings.

Disabling certain cookies may affect some website features.

7. Sharing Your Personal Information

We may share personal information with service providers where reasonably necessary to operate our business.

These may include:

  • Shopify and related e-commerce service providers
  • Payment processing providers
  • Shipping and delivery companies
  • Website hosting and technical support providers
  • Customer support service providers
  • Analytics and marketing providers, where enabled
  • Professional advisers and regulatory authorities where legally required

We share only the information reasonably necessary for the relevant purpose.

We do not sell customers' personal information to third parties for monetary payment.

Some advertising or analytics arrangements may involve additional disclosures or data sharing, which will be governed by applicable privacy and consent requirements.

8. Shopify and Third-Party Services

Our online store is operated using Shopify, which provides e-commerce infrastructure and related services.

Shopify and authorised service providers may process personal information to support:

  • Website operation
  • Checkout
  • Order processing
  • Payment services
  • Customer accounts
  • Website security
  • Other enabled store functionality

Certain third-party services may operate under their own privacy policies.

For information about Shopify's processing of personal information, please visit:

https://www.shopify.com/legal/privacy

We encourage customers to review the privacy policies of relevant third-party services where applicable.

9. Marketing Communications

Where permitted by law, we may send marketing communications about products, offers, promotions, or store updates.

You may opt out of marketing emails by:

Opting out of marketing will not prevent us from sending necessary transactional communications, including order confirmations, shipping updates, and refund information.

We will obtain consent for marketing communications where required by applicable law.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods depend on factors such as:

  • Order fulfilment requirements
  • Customer support needs
  • Accounting and tax obligations
  • Legal recordkeeping requirements
  • Fraud prevention
  • Dispute resolution
  • Applicable limitation periods

Order and transaction records may be retained for longer periods where required by law.

When personal information is no longer required, we will delete, anonymise, or otherwise securely manage it in accordance with applicable legal requirements.

11. Data Security

We take reasonable organisational and technical measures intended to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

These may include:

  • Access restrictions
  • Account authentication
  • Use of appropriate security controls
  • Secure payment processing services
  • Monitoring and maintenance of website security

However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

Customers should take reasonable precautions to protect their passwords and account information.

12. International Data Transfers

Some service providers, including e-commerce, hosting, payment, and technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to comply with applicable UK data protection requirements.

Depending on the circumstances, these may include reliance on recognised adequacy regulations or appropriate contractual safeguards.

You may contact us for further information about relevant international data transfers and safeguards.

13. Your Privacy Rights

Under applicable UK data protection law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information in certain circumstances
  • Request restriction of processing
  • Object to certain processing activities
  • Request data portability where applicable
  • Withdraw consent where processing is based on consent

You have the right to object to processing based on legitimate interests in applicable circumstances. You also have the right to object to processing of your personal information for direct marketing.

To exercise your privacy rights, please contact:

Email: support@ukbestcarpets.com

We may request information necessary to verify your identity before responding to certain requests.

Requests will be handled within applicable legal timeframes.

Some requests may be subject to legal exceptions.

14. Children's Privacy

Our website is intended for general retail shopping and is not specifically directed towards children.

We do not intentionally seek to collect personal information from children for purposes unrelated to operating our retail services.

If you believe that a child has provided personal information in circumstances requiring our attention, please contact us.

We will review the request and take appropriate action in accordance with applicable law.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

These websites may have their own privacy notices, terms, and data handling practices.

UK Best Carpets does not control the privacy practices of independent third-party websites.

We encourage customers to review the privacy policies of third-party websites before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business operations, website services, applicable laws, or privacy practices.

When changes are made, the revised policy will be published on our website with an updated effective date.

We encourage customers to review this page periodically.

Where required by law, we will provide additional notice or request consent for relevant changes.

17. Privacy Complaints

If you have concerns about how we collect or use your personal information, please contact us first so we can review the matter.

Email: support@ukbestcarpets.com

You may also have the right to raise a complaint with the United Kingdom's data protection regulator:

Information Commissioner's Office (ICO)

Website: https://ico.org.uk/

We will cooperate with applicable data protection authorities where required.

18. Contact Information

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Business Name: UK Best Carpets

Email: support@ukbestcarpets.com

Telephone: +44 7869 722883

Business Address: 33 High St, Brownhills, Walsall WS8 6ED, United Kingdom

Important Information

  • We collect personal information necessary to operate our online store and fulfil customer orders.
  • Customer information may include names, contact details, shipping addresses, and order information.
  • Payments are handled by configured payment processing providers.
  • Personal information may be shared with authorised service providers where necessary.
  • We use cookies and similar technologies for website functionality and, where enabled, analytics and marketing.
  • Non-essential cookies are subject to applicable consent requirements.
  • Marketing communications can be unsubscribed from at any time.
  • Personal information is retained according to legitimate business needs and applicable legal requirements.
  • Customers may exercise applicable data protection rights by contacting our support team.
  • Our website may involve international data processing through authorised service providers.
  • Privacy enquiries can be directed to support@ukbestcarpets.com.
  • Customers may raise data protection complaints with the Information Commissioner's Office (ICO).